onwisconsin

On Wisconsin Alumni Magazine

PUBLICATION DESIGN

Founded in 1848, The University of Wisconsin–Madison is the official state university of Wisconsin, and the flagship campus of the University of Wisconsin System. Their alumni magazine is one of the largest-circulation alumni magazines in the country, mailing to some 358,000 homes each quarter.

We were hired to reimagine the publication bringing the design and content up to par with other consumer publications. Designed with DJ Stout at Pentagram.

106

The publication title, On Wisconsin, comes from the school's fight song. As a way to infuse the magazine with a sense of place unique to UW-Madison, we used the word "On" in the names of both front- and back-of-book sections as well as recurring silos such as Vision, Contender, Conversation, Exhibition, Calculation and Diversion.

onwisconsin3
gash1

In addition to excellent photography we encouraged the liberal use of witty and humorous illustration to engage readers. Work by Chris Gash and Joe McKendry shown here. 

superstition1
onwisconsin7
onwisconsin5
onwisconsin8
onwisconsin9

Simplifying complex ideas.

Simplifying complex ideas.

Simplifying complex ideas.

© Copyright 508 Creative 2020

© Copyright 508 Creative 2020